In chapter five of Digital Minimalism: Choosing a Focused Life in a Noisy World, Cal Newport recites a familiar but enlightening distinction. Drawing from Sherry Turkle, Newport pits Connection against Conversation. Connection is digital interaction; it’s a category of social experience that is low-grade, easy, fast, and mostly impersonal (e.g., it avoids things like facial expressions and vocal cues). Conversation is human-with-human time, an exchange of physical identities and characteristics in the course of talking. A conversation is what you have when a friend drops by for a visit, and connection is what you have when you Like or comment on that friend’s photo. Newport’s essential argument throughout Digital Minimalism is that, for the modern tech user, balancing these experiences is almost impossible, because each one requires time, and time spent on one is time taken away from the other.
I’ll have more to say about the book in the weeks ahead. But I was intrigued by the intense contrast Newport draws between connection and conversation, and the way this contrast reveals how important place is to his entire digital minimalist project. There’s no separating conversation from place, because conversation depends on the people near you, in this moment, wherever you are physically. There is no such thing as place-less conversation, and there’s no such thing as local digital connection, because the digital medium necessarily dislocates users.
If you know a little something about the history of Facebook, this point is very important. Facebook was originally structured to be a platform within specific places, called Networks. In the early days of Facebook Networks were everything; you couldn’t even join the site unless you applied for membership in a Network. The original Networks were colleges, then cities. When I joined Facebook in the summer of 2007, the site required me to indicate I was in Louisville, Kentucky’s network. In addition to curating a list of “People You May Know” from mutual networks, the network requirement—at least in its own way—tethered the experience of Facebook to place. It gave place something of an honorary role as gatekeeper for social experience. Nominally, you could not experience Facebook without belonging to a particular place.
Facebook dropped the Network requirement shortly after I registered my account. Without the Network requirement, anyone could join Facebook, and Facebook was now its own “community” instead of a digital tool for experiencing your community. The point of Facebook became one’s relationship to the site, not one’s relationship to specific people in particular places. Almost every major ill that Facebook has spilled into the public square is downstream of this change. The loss of Networks was representative of the transformation of Facebook from a site that facilitated social interaction to a one that encouraged isolation, advertising, and artificial relationships. The truest, most natural experience of Facebook now is not achieved out in the offline world, meeting friends whom you can “connect” with later. The authentic Facebook experience now is being constantly logged in, attending to one’s own digital ID and trying to master Facebook’s ever-shifting algorithms that create the impression of “good content.” We are left with connection for connection’s sake, which is to say, we are left with a platform instead of a network.
By “overcoming” place, Facebook thrust users into nowhere. The same ways that place constricts our relational bandwidth are the ways in which it richly rewards it. You cannot have the humane joys of place without also experiencing its power to locate you here instead of there, with these people rather than those people. The alternative to place is not omnipresence and omni-connectedness. It is nowhereness: ephemeral “connection” that demands addiction to self-consciousness in exchange for minute sensations of digital belonging.