I didn’t grow up wealthy. My dad was a minister and we were firmly in the “working class” category that economists
overuse. When it came to using money, we weren’t free spenders. But I’m thankful that neither did we squelch when a little extra was called for.
This principle came from my dad, who instilled in me a sense that you get what you pay for. If you want something–if you really want it, not just if you want other people to know you have it or want to spend–then that something is worth paying for. So, for example, if you want an MP3 player, and you want one that will actually last for years and is good quality, then it’s worth paying a little extra for the iPod. If you need a new jacket, and you want it to keep you warm for many winters, then it’s worth paying a little extra for one with better and more durable materials. Once you decide that something is worth buying, my Dad thought, then it’s worth buying well, because you get what you pay for. Paying less money for something that isn’t quite as good and won’t last quite as long or won’t do exactly what you’re wanting it to do makes less sense–and is a poorer use of money–than simply waiting.
It seems to me that we live in an era of American culture that is awash in the cheap and unsatisfying. I’m thinking now of entertainment. Think of how streaming services like Netflix and iTunes now dominate the entertainment economy, when just a decade ago most people still frequented brick-and-mortar retailers like Blockbuster. The appeal of Netflix is its cheapness; for $10/month, you can stream hundreds of movies and TV shows at will, without ever leaving your home. You don’t have to be a math major to see how Netflix was successful at this.
But there’s a sense I think in which Netflix (and its musical counterpart, Spotify) is actually the cheaper, less satisfying product. After all, a subscriber to Netflix doesn’t actually own anything. The Netflix collection that he treasures can disappear at any point, for any reason (and often does). Netflix determines what’s watchable and what’s not, and there’s no other Netflix “location” you can visit to see if it has what you’re looking for. What Netflix offers is cheapness and convenience, and in exchange it squelches on availability, selection, and, if we’re being honest, often quality. This relationship isn’t incidental. The ease of Netflix exists because of its flaws, not in spite of it. You get what you pay for.
I’m not just thinking of entertainment here either. We’re only weeks away from a presidential election in the US, and can you imagine an election cycle that more exemplifies the tradeoff between easy and good than this one? Our national politics seems to have fallen squarely in the Netflix trap. We are often drawn to candidates, on either side, who embody identity politics and confirm our worst suspicions about the “other side.” As long as a politician can make us feel correct and victimized, we somehow find ways to ignore serious faults in character, honesty, and personal morality. We want the politics of the easy and the convenient, and are willing to get less quality leadership in return.
This is why it’s important to remember that wanting a better national politic entails a better electorate. Last week I was sad to hear that a great publication, Books and Culture, was closing. I immediately thought how difficult it is right now to produce high quality writing by high quality writers, when the internet is page after page after page of third-tier, amusing, often trivial content. The concept of writing itself is being defined down by Buzzfeed and social media. What’s the appeal here? It’s all free! It’s all easy! But so little of it is good. You get what you pay for.
Ours is a culture of cheap, low-quality entertainment; cheap, low-quality politics; cheap, low-quality religion; cheap, low-quality education. We are so adapted to the tradeoff between inexpensive and mediocre that we hardly notice it anymore–until, of course, we have nothing else to choose from except the vulgar, the dishonest, and the middlebrow. And at that point, often a point of no obvious return, we lament, “How on earth did we get here?”
I’m not sure what the answer is. But I have a feeling it starts with taking Philippians 4:8 seriously. What if obedience to Christ and the renewal of our minds means that we submit even our money to the pursuit of that which is true, noble, right, pure, lovely, and praiseworthy? Faithfulness to this command may not be as convenient as we might think. It may look less like an instant streaming service or a listicle, and more like a trip to the video store and a well-edited magazine. Want the good, the true, and the honorable? You get what you pay for.